Piškotke (lastne in piškotke tretjih oseb, npr. Google Analytics.) namestimo z namenom, da vam olajšamo uporabo našega spletnega mesta in izboljšamo našo ponudbo glede na vaše interese. Z nadaljnjo uporabo našega spletnega mesta se namestijo samo tehnično potrebni piškotki, ob sprejemanju pa se nastavijo vsi piškotki (tudi trženjski). Vaša privolitev je prostovoljna in jo lahko kadar koli prekličete.

Podrobnejše informacije so na voljo v naši izjavi o varstvu podatkov.


Pravilnik o zasebnosti

CLAAS KGaA mbH (“CLAAS”) takes the protection of personal data very seriously. We want you to know what data we collect, when we collect it and how it is used. We apply a range of technical and organisational measures to ensure compliance with privacy rules, both by CLAAS itself, and by our external service providers.

All CLAAS web activities are carried out in accordance with the applicable legal provisions on the protection of personal data and data security. CLAAS takes precautions to protect personal data from loss, destruction, falsification, manipulation and unauthorised access. This document contains information on how your data is collected, processed and used.

I. Responsible entity for data processing operations

The responsible entity for this website is CLAAS KGaA mbH, Mühlenwinkel 1, 33428 Harsewinkel. See the site notice for further information.

II. Data protection officer contact details

For any questions or comments on data protection, please contact our data protection officer at the following address:


Data Protection Officer

Mühlenwinkel 1

D-33428 Harsewinkel, Germany

Email: datenschutz@claas.com

III. General information, log data

Generally speaking, you can visit our website without telling us who you are. In that case, no personal data will be collected or stored. The following log data is, however, processed using cookies and other tracking technologies. For further information on this, please see Section X, “Cookies”:

  • An anonymous cookie ID, which cannot be linked to your IP address
  • The operating system and web browser you are using and your screen resolution setting
  • The date and time of your visit
  • The websites you have visited from our site
  • The website from where you are visiting us

IV. Collection, processing and use of personal data

“Personal data” refers to all information regarding an identified or identifiable natural person. An identifiable natural person is one who can be identified directly or indirectly, in particular by being attributed to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of the natural person. This includes your name, address, telephone number and email address, for example.

We collect, process and/or use personal data only if you have provided it to us voluntarily, for example when setting up, entering content for or making changes to a contractual relationship between you and CLAAS, or signing up for personalised services, or when submitting an enquiry to us via the website. Your personal data will also be used – solely with your prior consent – to send you advertising and market research material.

The next section of the document describes the services and contact channels CLAAS uses when collecting, processing and using personal data. The purpose of processing the data is also explained.

1. Contact form, and ordering brochures and publications

When you contact CLAAS using the contact form, or order brochures and publications, e.g. information material or the annual report of CLAAS KGaA mbH, along with the information you provide voluntarily and the actual content of your message we require some essential details, as follows:

  • Title, name
  • Address
  • Email address

Mandatory fields are flagged with an asterisk. Fields with no asterisk are optional.

This data is processed so that we can respond to your enquiry, address you directly and send you our answer.

The legal basis for this data processing activity is Art. 6 (1) (f) GDPR. Our “interest” as referred to in Art. 6 (1) (f) is communication with our customers and potential customers.

2. Ordering a newsletter

The website can be used to order a newsletter.

This requires the following data:

  • Email address
  • Title, name

For security reasons and as proof of consent, your IP address and the date and time of your registration or confirmation are saved. When you forward our data to us to register for the newsletter, we will immediately send you an email, inviting you to click on the links to confirm and activate your free subscription (double opt-in). Only following your confirmation will you start to receive the newsletter regularly. The saved data is used exclusively to provide this service in accordance with your consent. To send out our newsletters, we use the services of a data processor, who is provided with your data for this purpose. You can unsubscribe from the newsletter at any time. A link for this purpose is provided in every email. If you unsubscribe from the newsletter, your personal data will be deleted unless other retention period regulations apply.

The legal basis for this data processing activity is your consent (Art. 6 (1) (1) (a) GDPR).

3. Test drive

You can use the website to request a test drive. For this purpose, you are required to provide the following details:

  • Product group
  • Product
  • Title, name
  • Address
  • Email address

If you want your selected CLAAS sales partner to contact you by telephone, you will also be asked to provide your telephone number. This data will be used by the CLAAS sales partner for the purpose of contacting you. The CLAAS sales partner will delete the data according to the deletion dates specified in Section V.

The collection and deletion of this data is carried out in the context of actions prior to entering into a contract (Art 6. (1) (1) (b) GDPR), for the organisation of a test drive by the selected CLAAS sales partner.

4. Job applications

Online applications for vacancies can be submitted via the CLAAS careers portal on the website. Specific privacy requirements apply to the processing of personal data in the context of job applications. Details of these requirements can be found on the CLAAS careers portal.

V. Deletion of personal data

CLAAS processes and stores personal data only for the period necessary for the purpose, or if retention is mandatory under European directives and regulations or other laws and regulations applicable to the data controller. If the purpose of storage no longer applies, or upon expiry of the retention period required under a European directive or regulation or other applicable laws or regulations, the personal data is blocked as a matter of course, or deleted in accordance with legal provisions.

VI. Voluntary provision of personal data

If you provide data to us voluntarily, e.g. in forms, and this data is not required for the performance of our contractual obligations, we will process the data on the basis of the assumption that the processing and use of the data is in your interest.

VII. Storage of your personal data

Your information is stored by CLAAS on specially protected servers. Through appropriate technical and organisational means, data on these servers is protected against loss, destruction, access, modification or sharing by unauthorised persons. Access to your data is restricted to a small number of authorised persons only. Such persons are responsible for the technical, business or editorial support of servers. Despite regular checks, however, it is not possible to guarantee complete protection against all possible risks.

The transfer of the CLAAS website and your data entries on the internet is generally unencrypted. The possibility of third parties viewing and/or accessing the transferred data cannot therefore be excluded. CLAAS recommends that you take this into account when deciding whether to send data over the internet, and what data to forward in this way.

VIII. Data recipients / passing on of data

As a general rule, data you provided to us is not passed on to third parties. In particular, your data is not passed on to third parties for their advertising purposes.

CLAAS may, however, use service providers for the operation of these web pages or for other CLAAS products. Personal data may come into the possession of a service provider in this context. We select our service providers carefully, particularly with regard to privacy and data security, and we take all steps required under privacy legislation to ensure legitimate data processing.

IX. Communication of data to a third country or to international organisations

Generally speaking, no data is communicated to third countries (states outside the European Economic Area (EEA)). In some cases, however, providers of the analysis tools we use for the operation of this website may communicate data to a third country. In such cases, the information is provided under Section XI. “Plugin Tools”.

X. Cookies

CLAAS uses cookies on this website. Cookies are small text files that are placed on your computer and saved by your internet browser. Cookies are often used to make a website more user-friendly and efficient. CLAAS uses “session cookies”, which are deleted when you terminate your browser session. We also use a number of “persistent cookies”, to enable CLAAS to recognise you on future visits.

Most web browsers are set up to accept cookies automatically. You can, however, deactivate the saving of cookies or configure your web browser to notify you when cookies are sent.

The analysis of user data is carried out on the basis of Art. 6 (1) (1) (f) GDPR. The “interest” of CLAAS as referred to in Art. 6 (1) (f) GDPR is the operation of this website.

XI. Plugin tools

Web trends

This Website uses Webtrends, a web analysis service of Webtrends Inc., 851 SW 6th Ave. Suite 1600, Portland, Oregon 97204, USA (www.webtrends.com), to allow the analysis of the use of the website. During your visit to the CLAAS website, Webtrends will be used to collect and analyse information communicated by your browser. The information is collected using pixels (web beacons) integrated in the web pages, and through the use of cookies. The compiled data, which are stored solely on IT systems located in Germany, are used to create anonymous user profiles that provide the basis for web statistics. However, there is no personal identification of individual users, or consolidation with other data. You may object at any time to the future collection and storage of your data by Webtrends.

Google Analytics

1. General

This website uses Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer, which allow the analysis of your use of the website. Acting on instructions from CLAAS, Google will use this information to analyse your use of the website, compile reports on website activities, and provide CLAAS with other services relating to use of the website and use of the internet.

CLAAS uses Google Analytics for the purpose of analysing and regularly enhancing the use of our website. The statistics obtained enable us to improve our content and make it more attractive for you as the user.

The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR. Our “interests” lie in improving our content and optimisation of the website.

2. IP anonymisation and data transfer

The information generated by the cookie regarding your use of this website is generally transferred to a Google server in the USA and stored there. CLAAS uses Google Analytics on this website with the extension “_anonymizeIp()”. This means that IP addresses are further processed in truncated form, which eliminates any possibility of individual association with you. If any individual association with you occurs in the data collected on you, it is immediately excluded, and the personal data is therefore immediately deleted.

Under the IP anonymisation process, your IP address is pre-truncated by Google within member states of the European Union or other states in the European Economic Area agreement. Only in exceptional cases is your full IP address transferred to a Google server in the USA, and truncated there.

Google has its headquarters in the USA, and is certified under the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). A current certificate can be viewed at: https://www.privacyshield.gov/list

Under this agreement between the USA and the European Commission, the latter has determined that enterprises certified under the Privacy Shield have an adequate level of data protection. For those exceptional cases in which personal data is transferred to the USA, an adequate level of data protection is ensured by that agreement.

3. Deactivation of Google Analytics / objection to data collection

The IP address communicated by your browser within Google Analytics is not combined by Google with any other data. You can prevent cookies from being stored on your machine by modifying your browser settings. Please note, however, that by doing so you may not have full use of all of the website's functionality. You can also prevent the data generated by the cookie with regard to your use of the website (including your IP address) from being communicated to and processed by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in, you can prevent any future collection by Webtrends / Google Analytics on this website by clicking this link. This places an opt-out cookie on your terminal device. When you delete your cookies, you must click the link again.


Further information on the handling of user data in Google Analytics can be found in the Google data protection statement: https://support.google.com/analytics/answer/6004245?hl=de.

4. Data processing

CLAAS has signed a data processing agreement with Google according to current legal provisions.

Google remarketing

Use of the remarketing or “similar target groups” function of Google Inc.

On our website we use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function is used to analyse visitor behaviour and visitor interests.

Google uses cookies to carry out the analysis of website use forming the basis for the creation of interest-based advertisement displays. The cookies are used to capture website visits and anonymised data on website use. No personal data of website visitors is stored. When you subsequently visit another website in the Google display network, you will be shown advertisement inserts that are likely to refer to product and information content that you have accessed previously.

Your data may also be communicated to the USA in this context. An adequacy decision of the European Commission is already in place for the communication of such data to the USA.

Processing is carried out under Art. 6 (1) (f) GDPR, on the basis of the legitimate interest in communicating with website users with targeted advertising by inserting personalised, interest-related advertising for such website users when they visit other websites in the Google display network.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6 (1) (f) DSGVO.

To do this, you can permanently deactivate the use of cookies by Google, by clicking the following link and downloading and installing the plug-in provided:


Alternatively, you can deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and proceeding according to the further information on opt-out provided there. Further information on Google remarketing and the associated data protection declaration is available at: https://www.google.com/privacy/ads/

Google AdWords

Use of Google AdWords conversion tracking

On our website, we use the “Google AdWords” online advertising programme, including the use of conversion tracking. Google conversion tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click an advertisement inserted by Google, a cookie for conversion tracking is placed on your computer. This cookies have a limited validity period and contain no personal data, and therefore cannot be used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, we and Google can detect that your have clicked the advertisement and have been transferred to this page. Each Google AdWords customer receives a different cookie. This means there is no possibility of cookies being tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used for the purpose of generating conversion statistics. This tells us the total number of users who have clicked our advertisements and been transferred to a page provided with a conversation tracking tag. We do not, however, receive any information that would allow the personal identification of users. This processing activity is carried out under Art. 6 (1) (f) GDPR, on the basis legitimate interest in targeted advertising and analysis of the impact and efficiency of such advertising.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6 (1) (f) DSGVO.

To do this, you can prevent the storage of cookies by selecting the relevant technical settings in your browser software. Please note, however, that by doing so you may not have full use of all of this website's functionality. You will then not be included in conversion tracking statistics.

You can also deactivate advertising personalised for you in the Google advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de

You can also deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and proceeding according to the further information on opt-out provided there.

Further information and the Google data protection declaration can be found at: https://www.google.de/policies/privacy/

Facebook remarketing

Use of Facebook remarketing

On our website, we use the “Custom Audiences” remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The purpose of this function is to target website visitors with interest-based advertising in the Facebook social network. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag is used to create a direct link to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown Facebook ads that have been personalised for you, based on your interests. This processing is carried out under Art. 6 (1) (f) GDPR, on the basis of legitimate interest in the abovementioned purpose.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6 (1) (f) DSGVO.

To do this, you can deactivate the “Custom Audiences” remarketing function here. Further information on the collection and use of data by Facebook, your rights in this regard and the options for protecting your privacy can be found in the Facebook data protection notes at https://www.facebook.com/about/privacy/.


Use of YouTube

In our website, we use the YouTube video embedding function of YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).

YouTube is a related company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function displays videos stored on YouTube in an iFrame on the website. The “extended data protection mode” is activated. This means that YouTube does not store any information on website visitors. Only if you actually view a video will information in this regard be transferred to and stored on YouTube.

Further information on the collection and use of data by YouTube and Google, your rights in this regard and the options for protecting your privacy can be found in the YouTube data protection notes ( https://www.youtube.com/t/privacy).

XII. Links to other websites

This website may contain links to the pages of other providers who are not covered by this privacy policy. On leaving this website, we recommend that you read carefully the privacy policies of linked websites that collect personal data. This Website contains a link to the CLAAS group fan page on Facebook and YouTube, for example. This link differs from social plugins in that no data is communicated to the social network operator. Instead, clicking the link opens the CLAAS group fan page on Facebook and YouTube in a new window.

XIII. Data subject rights

You have the right to be informed of personal data regarding you under Art. 15 GDPR, the right to rectification under Art. 16 GPDR, the right to erasure (“right to be forgotten”) under Art. 17 GDPR, the right to restriction of processing under Art. 18 GDPR, the right to data portability under Art. 20 GDPR and the right to object under Art. 21 GDPR.

You also have the right to lodge a complaint with the competent supervisory authority (Art. 77 GDPR in conjunction with Section 19 German Federal Data Protection Act (BDSG)). The competent supervisory authority is the State Information Security and Privacy Office for North Rhine-Westphalia.

Your contact person for the above rights is the CLAAS Data Protection Officer.

XIV. Consent

If CLAAS processes your personal data on the basis of your consent, you have the right to withdraw consent at any time, but this has no effect on the legitimacy of the processing carried out on the basis of your consent prior to its withdrawal.

XV. Changes to this privacy policy

This data policy will be reviewed whenever changes are made to the website or when a review is needed for other reasons.


Last updated June 2018